Country: Somalia
Closing date: 11 May 2018
Background
The Somali financial sector remains underdeveloped, informal and unregulated, with limited access to credit and savings. Its development is dependent on a sound legal and regulatory framework and the ability of the multiple Somali Central Banks that exist in the country to provide the necessary support and supervisory functions. So far, the Central Banks of Somalia and Somaliland are not in a position to perform key central bank functions, as it has not developed standard instruments necessary to conduct monetary policy. Premier Bank is one of the new banks to emerge in the Somali region since the collapse of the central government that is not born from a remittance institution. Premier bank would like to expand its operations and train its new staff to gain the knowledge and expertise to market its products and services to customers, with a particular focus on SME’s. These services will encourage SME’s to use the bank’s products and services more frequently which in turn will significantly improve customer retention and overall experience.
The Somali private sector is interconnected within all the Somali regions and across East Africa. The more SME’s are satisfied with Premier Bank, the more SME’s will invest their money into Premier Bank, which will result in a significant growth. In order to drive the strategy, and with support of Spark, Premier Bank is seeking to overhaul its marketing operations
Main Tasks and Responsibilities
Under the guidance of the Somalia/land Programme Manager, the Consultant will undertake the following:
- Understand the role of Premier bank in the market, and through meetings with key personnel from the bank, identify different communication channels that will provide Premier bank with a bigger market share.
- Develop a marketing strategy covering the needs of Premier Bank;
- Train staff of Premier Bank on identified marketing strategies.
- Train the bank to make products and services more marketable to SME’s
- Submit final report
Training to include:
- On-board marketing skills – Listening to SME’s and understanding their financial needs
- Off-board marketing skills – Monitoring why customers leave, and knowing why they are disappointed
- Community Engagement: Community marketing programs
- Social media marketing
- Content marketing; e.g. content of website and ranking in google searches
- Marketing of bank products
- Branding
Requirements and Skills:
- The consultant should have at least a Masters in Marketing/Management and or Finance;
- The Consultant must have at least 10 years’ experience in marketing;
- The Consultant should be available for immediate engagement of the assignment;
- Proficient in English and Somali is a mandatory requirement;
- Past experience in providing business services to Somali SME’s required
About SPARK
SPARK develops higher education and entrepreneurship to empower young, ambitious people to lead their fragile and conflict-affected societies into prosperity. SPARK is a dynamic and growing, international not-for-profit development organisation with 80+ staff members, in more than 14 offices around the world. SPARK supports refugees in the Middle-East by providing them with scholarships in universities and higher education institutions in the region. SPARK also supports young entrepreneurs in fragile states, to start or grow their own businesses.
How to apply:
If you are interested, please apply with a resume and a motivation letter (in English) including technical and financial proposal which must include daily rate, detailed methodology and timeline to https://vacancy.spark-online.org until 11 May 2018. For questions please contact Ahmed Esse, a.esse@spark-online.org, reference Marketing Consultant – Somalia.
All applications will be assessed on rolling basis; interviews can, therefore, take place before the application deadline. However, due to the large volume of applications we receive, we cannot respond to every applicant individually. There may be a delay between the deadline and the moment we contact selected applicants.
If you have not received a reply we regret to inform that we have continued with other candidates.